ITD is a courageous agency focused on the IT field. We help brands get their teams up and running and become Google for them, not galleys

IT NIGHTS IN DA HOUSE

Once again: the audience electro-shocked our A-top speakers. The first product for IT specialists marked 18+

WOW

Aim:

To attract 1000+ IT specialists

Solution:

We brought together the bold youtube and serious speakers within one stream.
We organized a fully educational show instead of making a dull conference

Stands and mechanics

Each idea is a separate event
We don’t design stands by using backdrops and plasma TV. It is anything, but effective

WOW

Aim:

The aim is to develop stands' concept in accordance with company’s goals and objectives

Solution:

• Build a real flat instead of a stand
• Build up an aquarium with 2 tonnes of water. It is the most silent stand
• Design a stylish construction to fit the concept

DELIVERI 2032

Team building beyond geographical boundaries. An hour-long game with in-jokes and Easter eggs from the life of the company

WOW

Aim:

The aim is to bring employees from different cities together and get to know each other

Solution:

We organized a team quest which included avatars, various roles and plot

Secret IT community

Participants were so immersed into action that most of them started to see some secret messages even where there were none. That’s btw how we spotted some bugs on the website

WOW

Aim:

The aim is to come up with a strategy for online promotions to get IT specialists acquainted with an agenda of the conference

Solution:

Inspired by a famous conspiracy which says that the world is run by a secret society, we started sending real emails сontaining Easter eggs to IT spesialists.
Clues and hints were placed everywhere. There were neon symbols projected on house walls. Also people could find banners with secret messages and QR-codes leading to the project website

SBERMEGAMARKET

Gamification-based approach to immerse employees into the life of a company, and to shape their involvement in the brand

People recognised themselves in various memes and situations

WOW

Aim:

The aim is to create an offline activity for employees to partake in retreats

Solution:

• Board game ‘Meme-battle' based on in-jokes from employees and companies

IT NIGHTS OFFLINE

• The conference turned into a non-stop party, which became such a memorable moment for everyone. The IT-world has never seen anything like that before
• One of the participants stayed awake for 72 hours to make sure he did not miss anything
• The conference chat room (600+ participants) remained active for another year

WOW

Aim:

The aim is to create your own community of IT people

Solution:

A night out was organized, taking into account the interests and behavioral patterns of IT people. All that was presented in a sauce of knowledge, hard skills and networking

CODE_R

Filmed in Moscow, shown in Siberia — and the connection was still strong. Exceeded KPI by 235%! Well, isn't it wow?

WOW

Aim:

The aim is to enhance the bank’s techno-brand among its target audience and attract 630 IT professionals

Solution:

• We organized the image event
• We invited a powerful influencer IT-Boroda to be the MC
• Participants were engaged via Easter eggs and meme-battles

Borjomi Ambassadors

The project has benefited, for example one employee solved the problem of the lack of water coolers in Borjomi’s production facilities with the help of the community

WOW

Aim:

The aim is to boost the HR brand through organics, namely on behalf of the team and through the employee audience

Solution:

• The process of content creation by employees was set up to build trust with the target audience and introduce users to the corporate culture
• We have built a community where each employee is able to present his or her own project to improve working conditions

Online City Day

The first City Day held online. 85% of citizens has joined the live stream, which is an enormous victory!

WOW

Aim:

The aim is to celebrate the City Day of Innopolis in the hardest period of a total lockdown

Решение:

• Citizens were involved in making a content
• Massive flashmob was organized. It gathered all the citizens on their balconies to perform a final song altogether. (Yep, like they do in Italy, but even better!)

PEACE LABOUR MOBILE

The first hybrid conference based on an immersive approach.

WOW

Aim:

The aim is to create a project with the maximum PR coverage among mobile developers

Solutions:

• «Сottage in the office’ - we turned business centre into a real summertime cottage
• Speakers sang with a guitar, performed in costumes and played roles